International Marketing Review

Journal Abbreviation: INT MARKET REV
Journal ISSN: 0265-1335

About International Marketing Review

    As the world shrinks, so marketing opportunities expand. Radical advances in communication and transportation bring markets closer-the skill lies in identifying the areas of greatest potential profit, and developing global strategies that still function effectively in meeting local needs. Understanding the complexities involved in devising powerful international marketing campaigns is a key element in building successful sales initiatives-this journal publishes papers from internationally distinguished academics and practitioners in the field to aid that process.

    ■Conceptual and empirical studies in international marketing
    ■Marketing abstracts of major current papers and research
    ■Practical applications and case studies
Year Bioxbio Journal Impact* Total Articles
2016/2017 1.672 35
2015 1.588 35
2014 1.865 26
*This factor is calculated based on the citation information of journals in our database.

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