Journal of Advertising

Journal Abbreviation: J ADVERTISING
Journal ISSN: 0091-3367

About Journal of Advertising

    The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
Year Bioxbio Journal Impact* IF Total Articles Total Cites
2018/2019 - 3.518 26 4143
2017 - 2.880 37 3905
2016 - 2.896 46 3425
2015 - 2.288 37 2668
2014 - 1.242 30 2160
2013 - 1.169 29 1886
2012 - - -
2011 - - -
2010 - - -