Journal of Services Marketing

Journal Abbreviation: J SERV MARK
Journal ISSN: 0887-6045

About Journal of Services Marketing

    Customer policy and service<br/>Marketing of services<br/>Marketing planning<br/>Service marketing abroad<br/>Service quality<br/><br/>Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today&quot;s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.
Year Bioxbio Journal Impact* IF Total Articles Total Cites
2020/2021 - 4.466 97 5800
2019 - 3.195 71 3995
2018 - 2.421 66 3562
2017 - 2.408 62 3093
2016 - 1.811 64 3000
2015 - 1.021 56 1856
2014 - 0.989 50 1508
2013 - 0.783 46 1295
2012 - - -
2011 - - -
2010 - - -