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Journal of Services Marketing

Journal Abbreviation: J SERV MARK
Journal ISSN: 0887-6045

About Journal of Services Marketing

    Customer policy and service<br/>Marketing of services<br/>Marketing planning<br/>Service marketing abroad<br/>Service quality<br/><br/>Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today&quot;s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.
Year Impact Factor (IF) Total Articles Total Cites
2024 (2025 update) 4.5 - 5594
2023 3.8 - -
2022 3.9 - 5656
2021 5.246 - 6308
2020 4.466 97 5800
2019 3.195 71 3995
2018 2.421 66 3562
2017 2.408 62 3093
2016 1.811 64 3000
2015 1.021 56 1856
2014 0.989 50 1508
2013 0.783 46 1295
2012 - -
2011 - -

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